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Younger Consumers Find Digital Video More Relevant Than TV

  15.03.04 11:09am

A recent study by Hunter Qualitative Research, commissioned by Defy Media, determined that millennials prefer video available via YouTube and other digital venues as compared to traditional television because they find the content to be more relevant and enjoyable. 

More here:  http://www.etcentric.org/younger-consumers-find-digital-video-more-relevant-than-tv/