you tube twitter facebook

Search form

Hollywood and CES Launches UHD Allieance

During CES, Hollywood and the consumer electronics industry read more

AMC teams with MoviePass to Get Millennials Back in Theaters

AMC announced the partnership with MoviePass shortly after read more

VR Films Are Expected to Make a Splash at Sundance Festival

At the Sundance Film Festival in Park City next month, read more

Sales of vinyl music are (actually) breaking records

One of the fastest growing segments of the music business read more

90 Year-Old Lost Film Survives in Found Cache of Still Photos

Story here:  read more
Previous  <<  1 2 3 4 5 6  >>  Next

How Movies Synchronize the Brains of an Audience

  14.09.10 4:07pm

HOLLYWOOD, California—Picture a movie theater, packed for the opening night of a blockbuster film. Hundreds of strangers sit next to each other, transfixed. They tend to blink at the same time. Even their brain activity is, to a remarkable degree, synchronized.

It’s a slightly creepy thought. It’s also a testament to the captivating power of cinema, says Uri Hasson, a psychologist at Princeton University. At a recent event hosted by the Academy of Motion Picture Arts and Sciences, Hasson presented his research into what happens inside people’s brains when they watch movies. His work got a receptive but somewhat wary reaction from several film makers, including Jon Favreau (Swingers, Iron Man, Chef) and Darren Aronofsky (Pi, The Wrestler, Black Swan).

 

Story here: http://www.wired.com/2014/08/cinema-science-mind-meld/