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How Movies Synchronize the Brains of an Audience

  14.09.10 4:07pm

HOLLYWOOD, California—Picture a movie theater, packed for the opening night of a blockbuster film. Hundreds of strangers sit next to each other, transfixed. They tend to blink at the same time. Even their brain activity is, to a remarkable degree, synchronized.

It’s a slightly creepy thought. It’s also a testament to the captivating power of cinema, says Uri Hasson, a psychologist at Princeton University. At a recent event hosted by the Academy of Motion Picture Arts and Sciences, Hasson presented his research into what happens inside people’s brains when they watch movies. His work got a receptive but somewhat wary reaction from several film makers, including Jon Favreau (Swingers, Iron Man, Chef) and Darren Aronofsky (Pi, The Wrestler, Black Swan).

 

Story here: http://www.wired.com/2014/08/cinema-science-mind-meld/