The decision shows that Daily Variety has had to grapple with the forces reshaping the industry it covers. Just as the entertainment business has had to adapt to changing media consumption habits, so have the outlets that cover it.
"They're getting out of the buggy whip business," said Stan Rosenfield, a veteran Hollywood publicist whose client list includes George Clooney and Robert De Niro.
So Variety is doing what all aging Hollywood stars do when they want to feel better about themselves: It's getting an expensive makeover. The website has been redesigned and is now free to access. Starting next week, a revamped version of the 108-year-old weekly edition of Variety will make its debut.